Due to rapid changes in the technological environment, what should the marketing department focus on more?

Correct answer: Understanding demand through customer data and digital channels

The governing concept is the technological dimension of the business environment. Rapid developments such as digital platforms, analytics, mobile communication and online marketplaces change how customers search, compare and purchase products. Therefore, the marketing department should study customer data and use digital channels to identify changing preferences, estimate demand, target suitable segments and communicate quickly. Option B expresses this adaptive and evidence-based approach. Traditional posters may still have limited value, but option A is too narrow. Hiding a factory location has no logical marketing connection, and keeping every price identical ignores differences in cost, demand, competition and customer value.