A retail company installs an automated inventory system. Because of incorrect barcodes, wrong products are repeatedly ordered. Which technological control is needed?

Correct answer: Master data accuracy control

The governing concept is technological control through data quality. An automated inventory system does not independently know whether a barcode identifies the correct product; it relies on master data linking each barcode to an item, description, unit, and reorder information. If that data is wrong, the system can process transactions efficiently but still generate repeated wrong orders. Therefore the company needs master-data accuracy control, including barcode validation, controlled updates, duplicate checks, periodic reconciliation, and an approval trail. Option A directly addresses the cause. The other options concern social, political, or seasonal matters and cannot correct a barcode-to-product mapping error.