A company adds a new feature to its product to provide better convenience to customers. This is a simple example of what?

Correct answer: Product innovation

The governing concept is product innovation: introducing a new or improved feature that increases the usefulness, convenience, or value of a product for users. Here the company changes the product itself and adds a feature for better customer convenience, so option A is correct. The change may have been encouraged by technology, customer feedback, or competition, but the immediate business activity described is innovation in the product. Tax evasion is the illegal concealment or underpayment of tax, a political crisis is an instability in political affairs, and social prohibition is a restriction based on social norms. None of these alternatives involves improving product functionality. The wording “adds a new feature” is the decisive clue.