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If a company keeps a pre-ticked option for taking online consent from customers, what can be the legal concern?

Answer and explanation

Correct answer: Customer consent may not be considered freely given and informed

A pre-ticked box may not show the customer’s active and explicit agreement. The customer may accept it without noticing, so its status as freely given, informed, and valid consent can raise legal concerns. Option C concerns product quality, whereas the question is about the validity of online consent. Exam tip: Consent is stronger when the customer makes a clear, voluntary affirmative choice.

Related tags

Business EnvironmentLegal EnvironmentOnline ConsentConsumer ProtectionEthical Business PracticesClass 12Business StudiesClass 12 Mcq

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