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Which example makes it necessary to change a marketing campaign because of the legal environment?

Answer and explanation

Correct answer: A new rule bans exaggerated health claims in advertisements

The legal environment consists of laws, regulations, standards, and official directions that affect business decisions. Advertising must not contain claims that are false, misleading, or prohibited by a new rule. If a regulation bans exaggerated health claims, the company must review the campaign, remove or substantiate the unsupported statements, and approve revised material before publication. Therefore option C is correct because the change is caused directly by a legal requirement. Customer colour preferences may require a marketing adjustment, but they represent a consumer or social preference, not a legal constraint. Clear weather is an external natural condition, and increased machine capacity relates mainly to technology or operations. The decisive clue is the word “rule,” which creates a compliance obligation.

Related tags

Business-EnvironmentLegal-EnvironmentAdvertising-ComplianceMarketingLegal EnvironmentBusiness EnvironmentBusiness StudiesClass 12 Mcq

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