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A company changed its advertising style because young customers increasingly prefer watching short videos. Which dimension of the business environment does this illustrate?

Answer and explanation

Correct answer: Social dimension

Young customers’ preferences and media-consumption habits are part of social trends. The company’s response to this change in habits illustrates the social dimension.

Related tags

Business EnvironmentSocial DimensionConsumer HabitsDimensions Of Business EnvironmentBusiness StudiesClass 12 Mcq

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