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Rising preference for local language content among customers shows which dimension?

Answer and explanation

Correct answer: Social dimension

The direct answer is Option B: the social dimension. Language is a part of culture and social life. When customers increasingly prefer content in a local language, their values, identity, habits, communication needs, and community background are influencing business demand. The reasoning is: the change is in customer preference; the preference concerns language and culture; culture and social behaviour belong to the social environment; therefore Option B is correct. Option A, the legal dimension, would involve laws, rules, or official requirements about language, none of which is stated. Option C, the political dimension, would involve government decisions, political stability, or policy; customer preference alone is not political. Option D, the technological dimension, could involve the platform used to deliver the content, but the question focuses on what customers prefer, not on the delivery technology. Exam cue: language, religion, customs, traditions, values, lifestyle, education, and consumer tastes generally indicate the social dimension.

Related tags

Business Environment Dimensions Social LanguageDimensions Of Business EnvironmentBusiness EnvironmentBusiness StudiesClass 12 Mcq

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