Why may benefits from cooperative marketing be low in handicrafts?
Answer and explanation
Correct answer: If members do not follow rules for quality, timing and pricing
In cooperative marketing, artisans must follow agreed standards of quality, timely supply and pricing. If members do not follow these rules, product reliability falls, orders may not be completed, and buyers can lose trust; hence the benefits may be low. Transparent records and stronger market contact generally strengthen a cooperative. Exam tip: remember “discipline, quality and timely supply” as key conditions for successful cooperative marketing.
Frequently asked questions
What is the correct answer to this question?
If members do not follow rules for quality, timing and pricing
Why is this the correct answer?
In cooperative marketing, artisans must follow agreed standards of quality, timely supply and pricing. If members do not follow these rules, product reliability falls, orders may not be completed, and buyers can lose trust; hence the benefits may be low. Transparent records and stronger market contact generally strengthen a cooperative. Exam tip: remember “discipline, quality and timely supply” as key conditions for successful cooperative marketing.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
