Why can telling the story of a handicraft product be useful?
Answer and explanation
Correct answer: To connect the customer with the craft’s culture, tradition, and artisan
A product story helps customers understand the tradition, region, and artisan’s skill associated with a handicraft. This can build emotional connection, trust, and appreciation of its cultural value. The other options are incorrect because storytelling is not meant to reduce quality, make the price zero, or stop production. Exam tip: Link product storytelling in handicraft marketing with connecting customers to culture and artisans.
Frequently asked questions
What is the correct answer to this question?
To connect the customer with the craft’s culture, tradition, and artisan
Why is this the correct answer?
A product story helps customers understand the tradition, region, and artisan’s skill associated with a handicraft. This can build emotional connection, trust, and appreciation of its cultural value. The other options are incorrect because storytelling is not meant to reduce quality, make the price zero, or stop production. Exam tip: Link product storytelling in handicraft marketing with connecting customers to culture and artisans.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
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