Which strategy reduces buyer dependency in handicrafts?
Answer and explanation
Correct answer: Developing multiple sales channels and customer groups
Developing several sales channels—such as local fairs, cooperatives, online platforms, and direct customer sales—prevents an artisan from depending on one buyer. It improves bargaining power and provides alternative routes for selling products. Selling only to one trader is the closest distractor, but it increases income risk if that trader reduces prices or stops purchasing. Exam tip: use the term “market or customer diversification” for reducing buyer dependency.
Frequently asked questions
What is the correct answer to this question?
Developing multiple sales channels and customer groups
Why is this the correct answer?
Developing several sales channels—such as local fairs, cooperatives, online platforms, and direct customer sales—prevents an artisan from depending on one buyer. It improves bargaining power and provides alternative routes for selling products. Selling only to one trader is the closest distractor, but it increases income risk if that trader reduces prices or stops purchasing. Exam tip: use the term “market or customer diversification” for reducing buyer dependency.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
Student feedback
Was this question useful?
👍 0 Helpful 👎 0 Not helpful
Yes 0% No 0%
0 responsesWrite a review / Rate this question
Student Reviews
No published reviews yet.
