Which is an example of breaking a brand promise in handicrafts?
Answer and explanation
Correct answer: Selling a machine-made product as handmade
The correct answer is selling a machine-made product as handmade. A brand promise includes claims about a product’s nature, quality and authenticity. Calling a machine-made item handmade is misleading labelling and breaks customer trust. An authentic artisan story, secure packaging and an accurate bill support rather than violate the brand promise. Exam tip: In questions on brand promise, look for honest, verifiable product claims.
Frequently asked questions
What is the correct answer to this question?
Selling a machine-made product as handmade
Why is this the correct answer?
The correct answer is selling a machine-made product as handmade. A brand promise includes claims about a product’s nature, quality and authenticity. Calling a machine-made item handmade is misleading labelling and breaks customer trust. An authentic artisan story, secure packaging and an accurate bill support rather than violate the brand promise. Exam tip: In questions on brand promise, look for honest, verifiable product claims.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
