Which decision can improve by creating buyer personas in handicrafts?
Answer and explanation
Correct answer: Which design and price are suitable for each customer segment
A buyer persona is a research-based profile of a target customer’s age, preferences, income, needs, and buying habits. It helps an artisan or seller decide the appropriate design, quality level, and price for a particular customer segment. The method of burning raw materials relates to production, not customer profiling. Exam tip: link buyer persona with understanding target customers to plan products and pricing.
Frequently asked questions
What is the correct answer to this question?
Which design and price are suitable for each customer segment
Why is this the correct answer?
A buyer persona is a research-based profile of a target customer’s age, preferences, income, needs, and buying habits. It helps an artisan or seller decide the appropriate design, quality level, and price for a particular customer segment. The method of burning raw materials relates to production, not customer profiling. Exam tip: link buyer persona with understanding target customers to plan products and pricing.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
