What is the main purpose of media campaigns in the scheme?
Answer and explanation
Correct answer: Promote positive social attitudes towards respect, equality and education of girls
The main purpose of media campaigns under Beti Bachao, Beti Padhao is to change discriminatory attitudes and gender stereotypes about girls. They create public awareness about the value, dignity, equal opportunities and education of the girl child. Promoting only jobs, entertainment or commercial products is not the scheme’s core purpose. Exam tip: link “media campaign” with social behaviour change and public awareness.
Frequently asked questions
What is the correct answer to this question?
Promote positive social attitudes towards respect, equality and education of girls
Why is this the correct answer?
The main purpose of media campaigns under Beti Bachao, Beti Padhao is to change discriminatory attitudes and gender stereotypes about girls. They create public awareness about the value, dignity, equal opportunities and education of the girl child. Promoting only jobs, entertainment or commercial products is not the scheme’s core purpose. Exam tip: link “media campaign” with social behaviour change and public awareness.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Beti Bachao, Beti Padhao Yojana.
