If an entrepreneur sends the same message to every customer despite different customer groups, which marketing aspect is weak?
Answer and explanation
Correct answer: Targeted communication
Different customer groups may need different messages. In exams, connect communication with market segmentation.
Frequently asked questions
What is the correct answer to this question?
Targeted communication
Why is this the correct answer?
Different customer groups may need different messages. In exams, connect communication with market segmentation.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Entrepreneurship: definition and characteristics.