If an artisan group tells product stories but quality is inconsistent, what effect will it have on the brand?
Answer and explanation
Correct answer: Customer trust in the brand may decline
A product story can create an emotional connection with artisans, tradition and the making process, but customers must also receive the expected quality every time. Inconsistent quality leads to uneven customer experiences and can reduce trust in the brand. Storytelling alone cannot create lasting brand loyalty. Exam tip: When writing about brand building, mention both storytelling and consistent quality.
Frequently asked questions
What is the correct answer to this question?
Customer trust in the brand may decline
Why is this the correct answer?
A product story can create an emotional connection with artisans, tradition and the making process, but customers must also receive the expected quality every time. Inconsistent quality leads to uneven customer experiences and can reduce trust in the brand. Storytelling alone cannot create lasting brand loyalty. Exam tip: When writing about brand building, mention both storytelling and consistent quality.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
