If an artisan adds a local story to the product, it is part of which marketing strategy?
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Answer and explanation
Correct answer: Value addition through storytelling
A story gives cultural and emotional value to the product. In exams, remember storytelling branding.
Frequently asked questions
What is the correct answer to this question?
Value addition through storytelling
Why is this the correct answer?
A story gives cultural and emotional value to the product. In exams, remember storytelling branding.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Handicrafts.
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