If a woman entrepreneur knows branding but not cost calculation, what is the main risk?

Correct answer: Incorrect pricing and low profit

Cost calculation includes expenses such as raw materials, labour, transport, rent and other overheads. Without it, an entrepreneur cannot set an appropriate selling price. Pricing too low can reduce profit or cause a loss, while pricing too high may reduce sales. Branding may attract customers, but it cannot replace correct cost and profit calculation. Exam tip: before fixing a selling price, add total cost and the desired profit margin.