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If a woman entrepreneur receives online orders but has no shipping facility, what is lacking?

Answer and explanation

Correct answer: Complete market linkage chain

Receiving online orders shows that the entrepreneur has a way to reach customers and make sales, but she also needs arrangements for packaging, transport and delivery to get the product to the buyer. These are parts of a complete market linkage chain. Digital promotion alone cannot solve the shipping problem. Exam tip: market linkage includes the entire process from production to reaching the customer.

Related tags

Women EntrepreneurshipMarket LinkageOnline SellingShipping LogisticsHome ScienceWomen And Work: Issues And ConcernsWomen And Work Issues And ConcernsWorkLivelihood And Career

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