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Why is market information necessary for women?

Answer and explanation

Correct answer: To understand fair product prices and customer needs

Market information helps women understand customer preferences, demand, competing products and fair prices. This enables them to choose suitable products, set prices and improve sales. Option B is incorrect because a business needs to communicate its work and products to customers, not hide them. Exam tip: mention ‘demand, price and customer needs’ when stating the benefits of market information.

Related tags

Market InformationWomen And WorkWomen EntrepreneurshipCustomer NeedsProduct PricingLivelihoodWomen And Work: Issues And ConcernsWomen And Work Issues And Concerns

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