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What is the expert benefit of using local fairs and online platforms together in traditional art?

Answer and explanation

Correct answer: Local trust is strengthened along with wider customer reach and diverse market opportunities

Local fairs build trust because buyers can interact directly with the artisan and understand the material and making process. Online platforms can take the same art to distant customers, new markets, and year-round selling opportunities. Therefore, using both provides local credibility as well as wider market reach. Option B is incorrect because online platforms expand reach beyond the local area. Exam tip: link local fairs with ‘trust’ and online platforms with ‘wider reach’.

Related tags

Traditional ArtVisual ArtsLocal FairsOnline PlatformsMarket AccessArtisan LivelihoodsTraditional Occupations In India Visual ArtsWorkLivelihood And Career

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