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If traditional artists income depends only on fairs, what is the long-term solution?

Answer and explanation

Correct answer: Develop regular customers and institutional orders through online channels

Fairs can be useful, but they provide seasonal and uncertain income. Online channels help artists reach wider markets, build repeat customers, and obtain bulk or institutional orders from schools, gift sellers, and other organisations. Producing only during festivals would increase seasonal dependence. Exam tip: For sustainable livelihoods, mention market diversification and a regular customer base.

Related tags

Traditional ArtistsVisual ArtsMarket DiversificationOnline MarketingSustainable LivelihoodInstitutional OrdersTraditional Occupations In India Visual ArtsWorkLivelihood And Career

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