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Which is an example of breaking a brand promise in handicrafts?

Answer and explanation

Correct answer: Selling a machine-made product as handmade

The correct answer is selling a machine-made product as handmade. A brand promise includes claims about a product’s nature, quality and authenticity. Calling a machine-made item handmade is misleading labelling and breaks customer trust. An authentic artisan story, secure packaging and an accurate bill support rather than violate the brand promise. Exam tip: In questions on brand promise, look for honest, verifiable product claims.

Related tags

HandicraftsBrand PromiseTruthful LabellingConsumer TrustArtisan ProductsTraditional Occupations In India HandicraftsWorkLivelihood And CareerWork Livelihood And Career

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