If a handicraft product is repeatedly being returned, which information should be checked first?

Correct answer: Reason for customer complaints and pattern of product defects

When returns occur repeatedly, the first step is to analyse customer complaint reasons and the pattern of defects. This helps identify whether the issue relates to quality, size, colour, durability, packaging, or the product description. A batch number can help trace a defective production lot later, but complaint reasons are more useful for identifying the primary problem. Exam tip: For repeated returns, check customer feedback and defect patterns first.