Which strategy reduces buyer dependency in handicrafts?

Correct answer: Developing multiple sales channels and customer groups

Developing several sales channels—such as local fairs, cooperatives, online platforms, and direct customer sales—prevents an artisan from depending on one buyer. It improves bargaining power and provides alternative routes for selling products. Selling only to one trader is the closest distractor, but it increases income risk if that trader reduces prices or stops purchasing. Exam tip: use the term “market or customer diversification” for reducing buyer dependency.