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Why may benefits from cooperative marketing be low in handicrafts?

Answer and explanation

Correct answer: If members do not follow rules for quality, timing and pricing

In cooperative marketing, artisans must follow agreed standards of quality, timely supply and pricing. If members do not follow these rules, product reliability falls, orders may not be completed, and buyers can lose trust; hence the benefits may be low. Transparent records and stronger market contact generally strengthen a cooperative. Exam tip: remember “discipline, quality and timely supply” as key conditions for successful cooperative marketing.

Related tags

HandicraftsCooperative MarketingTraditional OccupationsArtisan LivelihoodsQuality ControlMarket AccessTraditional Occupations In India HandicraftsWorkLivelihood And Career

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