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What is the main difference between artisan brand and collective brand in handicrafts?

Answer and explanation

Correct answer: Artisan brand is based on one artisan identity while collective brand is based on group identity

Branding is linked with identity and trust. In exams, distinguish individual and collective identity.

Related tags

HandicraftsBrandingArtisan-BrandCollective-BrandTraditional Occupations In India HandicraftsWorkLivelihood And CareerWork Livelihood And CareerHome Science

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