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What is the simple meaning of branding in handicrafts?

Answer and explanation

Correct answer: Giving product identity and name

The direct answer is A: giving the product an identity and name. Branding is the process of creating a recognisable name, symbol, design or image for a product or group of products. In handicrafts, it can help customers distinguish one craft from others, remember its source and associate it with particular quality or tradition. Option A is correct because identity and name are the simplest meaning of branding. Option B is wrong because breaking a product damages it and has nothing to do with branding. Option C is wrong because branding should not hide the artisan; it may even help credit the maker or community. Option D is wrong because branding normally tries to reach and attract customers, not keep them away. Remember: brand means a recognisable identity that helps a product stand out.

Related tags

HandicraftsBrandingMarket-Identity

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