Why is a good product photograph important in handicrafts?

Correct answer: It gives customers a clear visual representation of the product in online and catalogue sales

A good product photograph clearly displays the handicraft's design, colour, size, texture and finish. In online or catalogue sales, customers cannot inspect the item directly, so the photograph helps them make an informed purchase decision. A photograph does not automatically improve the product's actual quality or durability, so option B is incorrect. Exam tip: connect product presentation with clear customer information in handicraft marketing.