How can handicraft fairs benefit artisans?

Correct answer: They provide direct customer contact and sale opportunities

Direct answer: Option A is correct. A handicraft fair is a physical or organised market where artisans can display products and meet buyers. The reasoning is: the artisan brings the product to a place visited by possible customers; customers can see quality, ask questions, compare designs, and buy directly; the artisan may receive immediate feedback about prices, colours, sizes, and demand; direct contact can also reduce dependence on intermediaries and improve recognition. Option A is correct because it identifies customer contact and opportunities for sale. Option B is wrong because a fair brings products closer to buyers rather than keeping them away from the market. Option C is wrong because fairs display artisan skills and may make them more visible. Option D is wrong because handicraft fairs are intended mainly to promote handmade products, not only machine-made goods. A fair does not guarantee profit every time, but it is an important marketing channel. Exam cue: fairs mean display, direct contact, feedback, recognition, and possible sales.