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How are handicraft fairs useful for artisans?

Answer and explanation

Correct answer: They provide opportunities for sales and customer contact

Direct answer: Option A is correct. A handicraft fair is a place where artisans display their work and meet possible buyers. The process is simple: the artisan brings products, shows their design and quality, speaks directly with customers, receives orders or makes sales, and learns what people prefer. This can reduce distance between producer and market and may also create contacts with traders or institutions. Option A therefore explains the economic use of fairs. Option B is wrong because fairs display products rather than hide them. Option C is wrong because a fair can encourage artisans to practise and present their skills; it does not erase them. Option D is wrong because fairs bring artisans closer to customers and market information. Remember: exhibition is also a marketing opportunity, not merely a social gathering.

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HandicraftsFairMarketing

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