Which option shows that an entrepreneur has built brand image correctly?

Correct answer: Maintaining quality, timely service and correct information

Answer: B. Brand image is the overall impression and level of trust that customers develop from their experiences with an enterprise. A logo may help customers recognise a business, but a strong brand depends on consistent quality, dependable service, honest information and responsible handling of problems. B is correct because it includes several behaviours that build trust over time. A is wrong because an attractive logo alone cannot compensate for poor products or service. C is wrong because false advertising creates misleading expectations and can damage credibility. D is wrong because hiding complaints prevents improvement and makes customers feel ignored. A good brand is therefore not just a visual design; it is a promise supported by repeated actions. Memory cue: brand image is built by what customers repeatedly experience, not only by what they see.