Which option shows the most information-based entrepreneurial decision?

Correct answer: Decision after customer survey cost estimate and competitor study

The direct answer is B: the decision made after a customer survey, cost estimate and competitor study is the most information-based. An information-based decision uses relevant facts before action. Step by step, the survey reveals what customers want; the cost estimate shows expected spending, price and possible profit; the competitor study shows existing products, prices, strengths and weaknesses. Comparing these findings helps the entrepreneur choose more carefully and reduce avoidable risk. Option A is wrong because a friend’s statement is only one informal opinion and does not provide enough evidence. Option B is correct because it combines customer information, financial analysis and market comparison. Option C is wrong because guessing ignores evidence and may cause excess production or loss. Option D is wrong because borrowing without a goal creates financial risk and gives no basis for deciding how the money will be used. The key lesson is not that information guarantees success, but that systematic study improves the quality of a decision. Memory cue: survey, cost and competition before investment.