Why are media messages used in Beti Bachao Beti Padhao Yojana?

Correct answer: To change social thinking on respect and education of daughters

Media messages are used in Beti Bachao, Beti Padhao to spread awareness and encourage positive social attitudes toward girls. Through suitable communication, families and communities can be reminded that daughters deserve safety, education, respect and equal opportunities. Repeated public messages may help question harmful customs and support behaviour change, especially when communication is joined with real services and community action.

Option A is correct because changing social thinking about the respect and education of daughters is a central communication purpose. Options B and D contradict the scheme, which supports schooling rather than closing schools or stopping education. Option C is also wrong because public messages should inform, encourage and protect girls, not frighten them. Media is a tool for awareness and social change, not an instrument of intimidation.