What can be the purpose of media campaigns in Beti Bachao Beti Padhao Yojana?

Correct answer: Spreading the message of gender equality and girls education

A media campaign can spread a clear public message to many people through television, radio, newspapers, digital platforms, posters, or community communication. In Beti Bachao, Beti Padhao, such communication can challenge gender stereotypes, promote equal value for daughters, encourage families to educate girls, and build support for their safety and rights. Its purpose is social awareness and positive behaviour change.

Therefore option A is correct: the campaign can spread the message of gender equality and girls’ education. The other choices oppose the scheme because they would stop education, reduce the value given to daughters, or encourage child marriage. A media message alone cannot solve every problem, but it can influence attitudes and encourage communities to support fair treatment and educational opportunity.