Why is identifying the target customer necessary for an enterprise?
Answer and explanation
Correct answer: So that the product and message reach the right people
Different customer groups have different needs, budgets, preferences, and communication habits. Identifying the target customer helps an enterprise design a suitable product, choose a sensible price, select effective promotion, and use limited resources wisely. It does not mean forcing one product on everyone or ignoring feedback.
Frequently asked questions
What is the correct answer to this question?
So that the product and message reach the right people
Why is this the correct answer?
Different customer groups have different needs, budgets, preferences, and communication habits. Identifying the target customer helps an enterprise design a suitable product, choose a sensible price, select effective promotion, and use limited resources wisely. It does not mean forcing one product on everyone or ignoring feedback.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
