Why is it important to choose the right customer group in marketing?
Answer and explanation
Correct answer: To reach people who need or are interested in the product, message, or service
Selecting a suitable target group helps a business understand whom it is serving and tailor its product, message, price, and service accordingly. This can make communication more relevant and use promotional resources efficiently. The other options either describe poor marketing practice or contradict the purpose of identifying a target market.
Frequently asked questions
What is the correct answer to this question?
To reach people who need or are interested in the product, message, or service
Why is this the correct answer?
Selecting a suitable target group helps a business understand whom it is serving and tailor its product, message, price, and service accordingly. This can make communication more relevant and use promotional resources efficiently. The other options either describe poor marketing practice or contradict the purpose of identifying a target market.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
