Why is a market survey conducted before starting a new enterprise?
Answer and explanation
Correct answer: ग्राहकों की जरूरत और पसंद समझने के लिए
A market survey collects information about potential customers, their needs, preferences, purchasing ability, and existing alternatives. This information helps an entrepreneur decide what to offer, how to position it, and sometimes how to price or promote it. It cannot guarantee profit or eliminate competitors. Thus, understanding customer needs and preferences is the central purpose stated in option A.
Frequently asked questions
What is the correct answer to this question?
ग्राहकों की जरूरत और पसंद समझने के लिए
Why is this the correct answer?
A market survey collects information about potential customers, their needs, preferences, purchasing ability, and existing alternatives. This information helps an entrepreneur decide what to offer, how to position it, and sometimes how to price or promote it. It cannot guarantee profit or eliminate competitors. Thus, understanding customer needs and preferences is the central purpose stated in option A.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
