Why can a customer complaint be considered an opportunity?
Answer and explanation
Correct answer: Because it gives a real direction for improvement
A complaint often reveals a gap between what the customer expected and what the business delivered. By listening carefully, finding the underlying cause, and correcting it, the entrepreneur can improve the product or service and restore trust. Complaints should not be assumed to be false or suppressed. Their information value makes option A correct.
Frequently asked questions
What is the correct answer to this question?
Because it gives a real direction for improvement
Why is this the correct answer?
A complaint often reveals a gap between what the customer expected and what the business delivered. By listening carefully, finding the underlying cause, and correcting it, the entrepreneur can improve the product or service and restore trust. Complaints should not be assumed to be false or suppressed. Their information value makes option A correct.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.