Which option shows the correct strategy for retaining customers?
Answer and explanation
Correct answer: Timely service, quality, and complaint resolution
Customer retention depends on continued value, reliable quality, timely service, honest communication, and effective handling of complaints. When problems are resolved respectfully, customers are more likely to remain loyal and recommend the enterprise. Focusing only on the first sale ignores the relationship after purchase; neglecting existing customers or giving false information damages trust and encourages switching.
Frequently asked questions
What is the correct answer to this question?
Timely service, quality, and complaint resolution
Why is this the correct answer?
Customer retention depends on continued value, reliable quality, timely service, honest communication, and effective handling of complaints. When problems are resolved respectfully, customers are more likely to remain loyal and recommend the enterprise. Focusing only on the first sale ignores the relationship after purchase; neglecting existing customers or giving false information damages trust and encourages switching.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
