Which is the most suitable way to deeply understand a customer’s problem?
Answer and explanation
Correct answer: Asking questions, listening, and observing behaviour
Customer interviews, careful listening, and observation reveal stated needs as well as difficulties customers may not express directly. Using several forms of evidence reduces the danger of imposing the entrepreneur’s own assumptions. Avoiding customers or dismissing the issue provides no reliable understanding, so option A is the most suitable research approach.
Frequently asked questions
What is the correct answer to this question?
Asking questions, listening, and observing behaviour
Why is this the correct answer?
Customer interviews, careful listening, and observation reveal stated needs as well as difficulties customers may not express directly. Using several forms of evidence reduces the danger of imposing the entrepreneur’s own assumptions. Avoiding customers or dismissing the issue provides no reliable understanding, so option A is the most suitable research approach.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
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