Which is an example of primary data in market research?
Answer and explanation
Correct answer: A survey conducted directly by the entrepreneur with customers
Primary data is collected firsthand for the current research purpose. When the entrepreneur directly surveys customers, the responses come from the original respondents and are therefore primary data. A published report, newspaper article, or website dataset was collected or presented earlier by another source and is secondary data.
Frequently asked questions
What is the correct answer to this question?
A survey conducted directly by the entrepreneur with customers
Why is this the correct answer?
Primary data is collected firsthand for the current research purpose. When the entrepreneur directly surveys customers, the responses come from the original respondents and are therefore primary data. A published report, newspaper article, or website dataset was collected or presented earlier by another source and is secondary data.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
