What is the main benefit of identifying target customers?
Answer and explanation
Correct answer: Taking the product and promotion to the right people
Target customers are the particular people or organizations most likely to need and buy the offering. Identifying them helps an enterprise design suitable features, messages, prices, and distribution methods. Hence option A is correct. Ignoring customers, changing a name, or producing without demand does not create a focused marketing strategy.
Frequently asked questions
What is the correct answer to this question?
Taking the product and promotion to the right people
Why is this the correct answer?
Target customers are the particular people or organizations most likely to need and buy the offering. Identifying them helps an enterprise design suitable features, messages, prices, and distribution methods. Hence option A is correct. Ignoring customers, changing a name, or producing without demand does not create a focused marketing strategy.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
