What is the correct purpose of marketing?
Answer and explanation
Correct answer: To communicate the right product information and value to customers
Marketing connects an enterprise’s offering with customer needs through activities such as understanding the market, designing the offering, communicating its benefits, pricing it, and making it available. It is broader than advertising and should use truthful information. False claims, hidden needs, and selling without an offering do not represent marketing, so A is correct.
Frequently asked questions
What is the correct answer to this question?
To communicate the right product information and value to customers
Why is this the correct answer?
Marketing connects an enterprise’s offering with customer needs through activities such as understanding the market, designing the offering, communicating its benefits, pricing it, and making it available. It is broader than advertising and should use truthful information. False claims, hidden needs, and selling without an offering do not represent marketing, so A is correct.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship.
