What is the best way to measure customer satisfaction?
Answer and explanation
Correct answer: Analyse feedback surveys, repeat purchases, and complaints
Customer satisfaction should be assessed through evidence rather than the owner’s personal impression. Surveys and direct feedback show stated opinions, repeat purchases indicate continuing value, and complaint patterns reveal weaknesses. Considering these indicators together gives a more reliable picture than any irrelevant or isolated observation.
Frequently asked questions
What is the correct answer to this question?
Analyse feedback surveys, repeat purchases, and complaints
Why is this the correct answer?
Customer satisfaction should be assessed through evidence rather than the owner’s personal impression. Surveys and direct feedback show stated opinions, repeat purchases indicate continuing value, and complaint patterns reveal weaknesses. Considering these indicators together gives a more reliable picture than any irrelevant or isolated observation.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
