What does target customer group mean?
Answer and explanation
Correct answer: Customers for whom the product or service is made
A target customer group is the particular set of people whose needs, income, location, age or preferences match the product or service. Identifying this group helps an entrepreneur design the offering and choose suitable promotion. Option A is correct; shopkeepers, employees or relatives are not automatically the target market.
Frequently asked questions
What is the correct answer to this question?
Customers for whom the product or service is made
Why is this the correct answer?
A target customer group is the particular set of people whose needs, income, location, age or preferences match the product or service. Identifying this group helps an entrepreneur design the offering and choose suitable promotion. Option A is correct; shopkeepers, employees or relatives are not automatically the target market.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
