In which situation is the target customer segment correctly identified?
Answer and explanation
Correct answer: विद्यालय के पास पढ़ने वाले ऐसे विद्यार्थी जिन्हें कम दाम में स्वच्छ अल्पाहार चाहिए
A target segment should describe a reasonably specific group with identifiable characteristics, needs, and likely purchasing ability. Students near a school who want affordable, hygienic snacks provide a clear location and need. “Everyone” or occasional passers-by is too vague for focused product design and marketing.
Frequently asked questions
What is the correct answer to this question?
विद्यालय के पास पढ़ने वाले ऐसे विद्यार्थी जिन्हें कम दाम में स्वच्छ अल्पाहार चाहिए
Why is this the correct answer?
A target segment should describe a reasonably specific group with identifiable characteristics, needs, and likely purchasing ability. Students near a school who want affordable, hygienic snacks provide a clear location and need. “Everyone” or occasional passers-by is too vague for focused product design and marketing.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
