If customers say that a product is good but difficult to use, what should the entrepreneur improve?
Answer and explanation
Correct answer: Ease of use and customer guidance
Customers are identifying a usability problem, not necessarily a problem with the product’s basic value. The entrepreneur should simplify the design or operating steps, make instructions clearer, and provide demonstrations or support where needed. These changes can improve customer satisfaction and adoption. Making the product more complex or ignoring feedback would worsen the problem, while changing only the packaging colour does not solve difficulty in use. Thus, option A is correct.
Frequently asked questions
What is the correct answer to this question?
Ease of use and customer guidance
Why is this the correct answer?
Customers are identifying a usability problem, not necessarily a problem with the product’s basic value. The entrepreneur should simplify the design or operating steps, make instructions clearer, and provide demonstrations or support where needed. These changes can improve customer satisfaction and adoption. Making the product more complex or ignoring feedback would worsen the problem, while changing only the packaging colour does not solve difficulty in use. Thus, option A is correct.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
