An entrepreneur wants the product to reach low-income customers too. Which decision best matches this goal?
Answer and explanation
Correct answer: Create affordable packaging and fair pricing options
Reaching low-income customers requires attention to their purchasing capacity without unnecessarily sacrificing usefulness or quality. Affordable pack sizes and fair prices reduce the entry barrier and make the product accessible. The other choices restrict access or deliberately ignore this customer group, so option A best supports inclusive market reach.
Frequently asked questions
What is the correct answer to this question?
Create affordable packaging and fair pricing options
Why is this the correct answer?
Reaching low-income customers requires attention to their purchasing capacity without unnecessarily sacrificing usefulness or quality. Affordable pack sizes and fair prices reduce the entry barrier and make the product accessible. The other choices restrict access or deliberately ignore this customer group, so option A best supports inclusive market reach.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: MSME and Business Entrepreneurship. Topic: Entrepreneurship Development.
