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Which is the correct example of primary information in market research?

Answer and explanation

Correct answer: Asking customers questions directly and collecting their answers

Primary information, also called primary data, is collected first-hand for the specific research purpose. A customer interview or survey conducted directly by the entrepreneur is therefore primary information. Published government tables, news reports, and old company reports were collected or prepared earlier by others, so using them is secondary research. Direct collection does not automatically guarantee accuracy, but it defines the source as primary.

Related tags

Market ResearchPrimary DataCustomer SurveyEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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