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Why does an entrepreneur look not only at customer complaints but also at changing habits while identifying an opportunity?

Answer and explanation

Correct answer: Because changing habits may indicate future demand

Complaints reveal existing problems, while changing habits can reveal emerging preferences before a large demand becomes visible. By studying both, an entrepreneur can identify unmet needs, anticipate future demand, and design a timely product or service. This does not mean every trend will succeed; it must still be validated. Hence option A is the sound reason.

Related tags

Opportunity IdentificationCustomer NeedsMarket TrendsEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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